the lunch table
essays
Essays on games as a cultural artefact, and on the three questions worth asking before you make anything: is it true, does it matter, who else is here. Everything is published on Substack and pulled in here; the links go there.
9 AUG 2026
Ninety People
Wordle went from ninety players to ten million in fourteen weeks. Almost nothing our industry believes about growth explains it.
9 AUG 2026The Workshop
The Building Box
A template for building a game around a problem you actually carry. Blank, read across somebody else’s game, then filled in on the one it came from.
5 AUG 2026
The Three Questions Before The Meal
Three billion people play games. What are we asking them to sit with?